I make no secret of my love for Pinterest, and before I say anything more, I need to be clear that I have not been approached by anyone from Pinterest, and I’m not being paid for writing about it; I’m doing my bit to help other writers (or creatives), it’s as simple as that.

First of all, if you’re serious about using Pinterest for your writing (or any!) business, choose a business account. I urge you to do this for a simple reason: data. Through Pinterest Analytics, you’re able to see how your boards are tracking, how many impressions, saves, and engagements your pins and boards have made, and so much more. That won’t seem like a big deal to begin with, but I tell you, it’s one of my go-to places at least twice a week.
Now that’s out of the way, one of the first tasks on setting up your Pinterest account is creating your profile. You only get 160 characters here, so keep it to the point – who you are, what you do, what people will find in your boards. It’s tricky to inject personality here, but possible if you’re clever. You’ll also need a profile name and pic. My big tip here is be consistent across all platforms – if you’re @MaryLamb on Twitter, be Mary Lamb across Instagram, Facebook, Pinterest – or whichever, just try your darndest to be consistent (start from scratch with new accounts if you have to). Same goes for your photo. When you use the same author pic across all platforms because it makes you instantly recognisable – don’t make your potential customers or followers guess if it’s you or not, IT SHOULD BE OBVIOUS (you'll note on my accounts below that one doesn't fit as it should because I converted from a personal to business account instead of starting from scratch).
See examples from my accounts here:
Pinterest: https://www.pinterest.nz/emily_larkins_author/boards/
Twitter: https://twitter.com/elarkinsauthor
Instagram: https://www.instagram.com/emstar2322/?hl=en
Facebook: https://www.facebook.com/elarkinsauthor/