I am in no way associated with Pinterest beyond being an enthusiastic user. I’m have not been approached by Pinterest and am not being paid for any element in this post. I merely wish to share with you a tool that I find invaluable as a writer and believe you’ll find an asset to your writing.
If you haven't caught the other posts in this series, link to them from here: Part One: The writer's best friend, Part Two: Do it once, do it right, Part Three: Injecting your brand into your boards. Enjoy!
I find storyboards great for two main reasons: 1. They help me create a visual plan of my story before, or as I write, and 2. They’re great to share with readers or potential readers to give a sense of the story as I saw it during writing.
Pinterest is an exceptional place to create storyboards because you have access to the entire web. Being image-based, these storyboards become a visual representation of your story, and you can pin links to research keeping it all in one convenient place.
Before going public with this board, you might consider making a title image using Canva or similar. As I’ve posted about before, I have specific titles I use, and incorporate my logo and website into cover images to make them instantly recognisable.
Storyboards can be an effective source to lead readers to your website or book sales links by including your book cover in the storyboard, plus, you can use your cover image to lead to your books, blogs, or buy links too. Consider having them lead to different places, e.g. cover image leads to your website, book cover image leads directly to your amazon link for that book (or similar).
I find my storyboards an excellent source of motivation to write. Visiting them gives me a deep reminder of my characters, setting, and plot, and this drives me to write more. Having images I can return to as needed helps me write accurate descriptions of character and setting, my saved research can be accessed quickly and efficiently, and I get a real sense of what my story looks like from my storyboards.
If you’d like to give storyboarding on Pinterest a go, I suggest you visit my Write! boards (link to my account below) as a great starting point. You’ll find banks of character inspiration images (see below; thousands of faces choose from including celebrities, well-known people, athletes, and so on, with multiple images of each person); Setting Development includes sections on world building, architecture, and images for inspiration; Images for Inspiration has plenty of setting ideas, plus a more diverse section called Strength, Beauty, Diversity to find character inspiration; and Research for Stories has a wide selection of topics you might require information on from survival to medicine, law to ancient culture and so much more. Feel free to follow these boards as I’m adding to them all the time.
Click Character Image Bank images to access below...
Do have a look at my existing storyboards under Read! (link to all boards above). Some are better than others, but all will give you a good starting point for your own storyboarding adventure. Learn from my successes and mistakes, and take from them what you like.
So, why not give it a go? And if you come across any great storyboarding examples or ideas, please add them to the comments on this post for others to learn from. Who knows, it might just generate you some sales!
I’m stuck, I don’t want to. Is this the end for me as a writer?
So, lockdown has killed my writing groove. What can I do to reignite the spark? If, like me, you’re feeling a bit lacklustre, less than inspired, tired, or frustrated, but you want to keep in the groove of writing without actually putting pen to paper or fingers to keys, what can we do to keep the fire burning? I find if I step back for too long, I lose the urge completely and won’t write for several months – hardly ideal when I’ve chosen to pursue writing as my career. Allowing such a gap, even in these unusual times, could spell the end, the implosion of my goals, and I’m determined not to let that happen.
After a spell of musing, I’ve come up with plenty of activities you and I can get on with to support our writing and authorship without feeling forced. In fact, this is a great time to concentrate on growing your knowledge and expertise of your craft, and to do small things now to get ahead. I’ve put together a list of ideas (feel free to add yours in the comments) that are sure to spark interest, some of which may surprise you. I’m sure there’s something here to keep your passion alive.
Taking a break is important, but stopping completely could be detrimental. It’s possible to take a writing holiday without losing touch by shifting focus for a bit."
A change is as good as a holiday, even if you’re stuck at home.
At this unsettled time, keeping your mind focused on the singular task of writing may be a challenge, but there are plenty of tasks you can apply yourself to that will support you as a writer, and help you get prepared for when you’re ready to tackle the manuscript again.
My (small and gentle) goals during this time are to:
I've really only set goals for this time so I can ensure I do a bit of each. It's totally up to you if you want to work this way.
Here are some ideas to support each goal:
1. Immerse in story…
2. Grow meaningful social media…
3. Learn your craft…
4. Prepare for the future…
These ideas are just the beginning. I’ve caught a few other blog posts out there with more, so hunt them out if you haven’t found something that takes your fancy on mine.
Do take a rest if you need it. We can’t be totally enthralled with what we do all the time, but we can maintain forward motion. Even when we’re feeling lost or completely anti, there are small actions we can take to get through the hard spots. There’s inspiration to be found in the work of others, and through other mediums. Every little step you take now will help you get through and come out the other side in a better position to restart your writing passion.
In the meantime, stay safe, wash your hands, take those little steps.
P.S. Do you have ideas that others might find useful? Please add them to the comments to help your fellow authors through.
First up, I have not been approached by anyone or paid to write this post. I’m singing the praises of Pinterest solely because it’s an essential and brilliant tool in my writing kit, and I want to show you why, so it can make your writing life easier too!
For those of you unfamiliar with this platform, Pinterest is essentially a search engine, but unlike the majority which allow you to bookmark pages, Pinterest has been designed to be the ultimate place to capture exactly what you want off different sites through images and links. It goes beyond that, too, allowing you to create and share your own ‘pins,’ ‘boards,’ or account.
There are numerous different blogs on how to set up an account, and the basics of using Pinterest, so I’m not going to reinvent the wheel outlining how to do that here. Instead, I’ll give you my tips and tricks for making Pinterest work for you as an author.
Things to note: a ‘board’ is like a folder (you can have multiple boards on your account. I presently have 38). Within your board you can have ‘sections’ or dividers with different titles related to the subject of your board. A ‘pin’ is the item you’re saving, or tucking into that section that you can come back to later. A pin can be a single image with no link, or it can be a title page that, when clicked on, can lead you a whole blog post or website.
I make Pinterest work for me in several ways:
First: it’s a place to promote myself and my writing. I have boards that illustrate me as a writer and person, my blog and other social media platforms, and my books and stories. These are my marketing boards that help me get my brand across. Many of my pins contain links that take you directly to my website or places you can buy my books.
Second: I use it to learn and help others learn my craft. I have ‘Write!’ boards to inspire others to join the writing way of life. From how to develop a character or plot, to images and prompts for inspiration, I’ve saved hundreds (if not thousands) of excellent tools to help you on your journey as a writer.
Third: I use it to learn and help others learn the business side of being an independent writer. Titled ‘Biz,’ you can find everything here from how to build a website or blog, to different forms of publishing and marketing.
Fourth: it’s a tool for developing and illustrating my stories as storyboards. Each of my stories gets a board, and each board is sectioned depending on what I want to store or show. Common headings here are: characters, setting, and research. I also have character banks (with thousands of entries to help you put a face to your characters), and a ‘research for stories’ board in which I tuck bits and pieces I might need in the future, and could help you out should you need to know about anything from survival skills to period costume, science to crime and combat, and heaps more.
The internet is truly your oyster when it comes to Pinterest, and you tailor your boards to suit you. You can even have public boards (seen by everyone), or private boards (seen only by you), so if you want to save things that aren’t relevant to your writing life, but happen to like sewing or cooking and want to save pins on those topics, you can save them just for you.
Like other social media platforms, you can follow other accounts, or follow a selected one or more of their boards. Likewise, you gain followers – people who see what you’re pinning, and can pin those things too. The key to gaining followers is to pin, pin, pin. Several pins in short bursts throughout the day seems to be the most effective strategy. I’ll pin anywhere from 10 to 50 pins in a day depending on what else I’ve got going on. You can also create your own pins, but everywhere I’ve looked advises to start by pinning from what’s already out there (when you pin someone else’s pin or follow their board or account, they’re notified of that and might pin from you or follow you back!).
Building an author platform isn’t as scary as you might think…
Starting out back in 2018 I had no clue of what an Author Platform was. None. I had accounts on Facebook, Pinterest, and Instagram, and was keen to get my book out into the world, but had a sticking point: it’s scary. To start, following complete strangers on the internet goes against the grain of inviting strangers into our lives, and as for direct messages, well you never know what’s going to pop up in there! To be frank, it scared me, but I had no idea how important a social media following is for an independently published author or for a newbie looking to get a foot in the traditionally published door! I needed direction, so, like for most things I have no idea about, I decided to do some research.
During research into publishing I came across the term ‘platform.’ Having not long built a house, all I could imagine was bare earth all smoothed out and ready to build on, and this image actually isn’t far from the truth. Your platform is the foundation of followers, fellow writers and creatives, friends, viewers…anyone who could be considered a potential reader. It pays not to be a hermit (that’s a bit tough! I hear you introverts cry), but it’s a fact of publication that having a followership really helps. I utterly get the reluctance to venture into the public world with your book baby, or to create a public image of yourself, I’ve been there! I’d not long come through a period of depression when I decided to go the whole hog with my writing. I was in a space of wanting to hide, I mean, why would anyone want to know about me? Why would they care about my stories? How would they even see my one tiny text in a gigantic world library of books? Well, at the start they didn’t, and that’s the point of starting early.
Deciding on how you want to portray yourself can take some time, and so does building the confidence to take that step into the public domain in your newly claimed role. I’ve done it all in little caterpillar steps (to date, two years), and as time has gone on I’ve built myself a platform. I started with family and Facebook friends. I researched platforms and social media (you can find the blogs etc. I used on my Pinterest board here… [insert link]), I created accounts, and I waited, and very little happened. What was I doing wrong? Read on to find out.
Where on earth do I start and why?
The biggest mistake I made in the beginning with social media, was assuming that people would come to me.
I still consider myself a newbie at platform building, and for me it’s been two years of mostly research, trial, and error. I’ll tell you that it takes time and a certain amount of guts (or just close your eyes and go for it, like me) to start making those connections. But the sooner you start, the better, and almost every author I’ve come across will tell you to start before you publish. That felt wrong to me, and so I waited. I didn’t have anything to share, did I? Actually, I did, and so do you. Had I joined the #writingcommunity on Twitter sooner, I could have tapped into a wealth of experience in planning and writing books. There are literally thousands of authors out there who are willing to share their expertise. I could have asked about publishing, advertising, how to beat writer’s block, or what the heck a platform was in the first place! So, I’ll tell you now, it’s never too early to begin, and baby steps are better than no steps.
The one secret I’ve got that can really help you isn’t such a secret really: if you want people to find you, you’ve got to get out there and amongst it by following others. You’ll find that many people you follow, particularly on Twitter and Instagram, will follow you back, and add you to their #writerslift (a way of sharing people to follow), and then you’ve got your foot in the door! Hooray!
But what social media apps should we as writers/creatives be using? How many? What should I post? There’s no easy answer there, sorry, it’s up to you. All I can do is share what I use, and urge you to have fun with it!
I use four main apps – Pinterest, Twitter, Instagram, and Facebook. I’ve listed them in the order I find them most beneficial to me as a writer and I’ll tell you why below.
Pinterest – ultimately a search engine with effective methods for saving what you find. Once you’ve joined (I thoroughly recommend choosing the free business account), start pinning. Begin by pinning other people’s pins that you like. I started with ‘how to’ type stuff, searching, ‘how to write a novel.’ Once you’ve saved a bunch of other people’s pins, you can begin creating your own. The bonus of Pinterest is that you can create boards (like a file folder) with any title you like, and you can divide these boards into sections with their own headings (like divider inserts). I have created title images for each kind of board I have – business boards (for how to build your author empire), reading boards (with inspiration boards for each of my stories), and writing boards (educational tools for myself and other writers to use). I also have a few private boards that are visible to me only. One of these is for saving pins I haven’t gotten around to reading yet. If I like them after reading, I’ll shift them into one of my public boards. I also start new story inspiration boards as secret boards and only make them public when I’m ready. Pinterest helps with my learning, sharing, and marketing of my work, and the business account gives you access to analytics (I can find out how many impressions my pins have made, how many saves, and how many link clicks pins have generated, which of my boards are most popular, and so much more!).
To see how my Pinterest account can help you on your journey to a writing career, click here:
Twitter – it’s all about the interaction. I was terrified of joining twitter in the beginning and saved it until last (silly me!). The potential audience is massive, and I didn’t know what I could possibly have to say that anyone would want to interact with. It’s daunting in the beginning, but if all you do to start is follow a few people (hint, use the hashtag #writingcommunity or #amwriting), you’ll be able to look at what others are posting, and who knows, you might have an answer to someone’s question, or you might ask one of your own. You’ll start getting followers quickly, and you can follow them back (but you don’t have to if you don’t like the look of their bio/account). The key to building your platform on Twitter is to follow people, and participate. Use the above hashtags, and jump on #followfriday and #writerslift tweets so people can follow you. Interact, ask questions, or try setting up a poll. Don’t be freaked out by people with enormous follower numbers – pretty soon you’ll be up there amongst them and wonder what you were afraid of! They’re just normal people too, though they seem like Twitter gods to begin with! Twitter is my newest app, but my fastest growing, and most interactive, and I wish I’d gone for it sooner!
Instagram – is an image sharing platform. There are literally millions of images shared here each day. I use it to share visuals of my work, but also to share snapshots of my life. I started on a private account, but converted to a free business account when I turned my focus to writing. With a business account you get free analytics, and down the track you’ll find these really useful. My viewers get to see a bit of my personality, what I get up to, what I like, and how I live. I don’t have a visually stunning account like some of the pros out there, but I’m learning and evolving all the time. The key to getting noticed on Instagram is to use the right hashtags, for instance #authorlife, or #amwriting.
My Instagram following has been slow but steady to build. My top tips are a catchy bio that has a bit of your personality in it, and images that give a sense of you and your interests. I try to give equally of myself and my work. It’s never advisable to ‘sell, sell, sell.’ People will get annoyed/bored and unfollow you. Another great feature of Instagram is that (once you’ve linked your accounts) you can share straight from your Instagram account to Facebook and Twitter with a couple of clicks.
Facebook – it’s where most people start because we’ve been using it for so long to interact with family and friends. The trick, when you go public, is to create a business page. I’ll be honest right now and tell you that Facebook, whilst I thought it was golden in the beginning, has been my hardest platform to grow, and compared to the platforms I mentioned earlier, it’s a bit of a let-down. Sure you can get some great page views through advertising, but it for me, it hasn’t led so much to anything useful. And be careful with advertising. I put a bit of cash into advertising early on. It got my page plenty of single views, and sold a few copies, but ultimately I haven’t made that cash back yet (not from Facebook interaction anyway). You might have more luck than me, or better yet, do your research to make it work for you.
Beyond my ‘big four’ above, I also have connections in other places:
a website, which is my gathering page for everything – all roads lead to it, and I redirect to other places from there. I’ll blog more on websites in the future.
I have a Goodreads author page but am still working out how to make it work for me.
Potentially the most useful of my author pages as an independently published author is my Amazon Author Page. This is where your face and bio pop up with your works in one place, so it’s important.
There are plenty of ‘how to’ blogs out there with step by step instructions to setting up accounts on any of the afore-mentioned apps. All instructions to accounts I have can be found here – to be clear, these are bloggers I’ve used and collected into one easy place, not my own. You can use them too by clicking here:
I’ll give you my three top tips for Social Media here now (more to follow in my Quick Tips coming soon):
DON’T sign up for everything out there – you’ll spread yourself too thin and won’t have time left for writing! Start small and add things in as you go. Stick to two or three and work your way up from there, otherwise you’ll be spending all your time on social media instead of creating!
DO write a bio on each platform. I, and many others, won’t follow you without a clue as to who you are. It’s way too easy to scroll over you. Even ‘writer,’ or ‘#writingcommunity,’ is better than nothing! The idea is to lead us to your account so we can follow you.
DO treat direct messages with caution, in both opening them, and sending them. Seriously, you’ll be surprised what some people think is acceptable to fling at you without invitation (including unmentionable images of body parts, spammy advertising, and ‘if you’d like to increase your follower numbers…’). Likewise, nobody likes the incessant message box spammer that pings you daily with ‘buy my book.’ Just don’t do it. I know it can be tempting when you’ve got a new book and you’re just beginning to build your following, but JUST DON’T. Save it for your public feed unless someone messages to ask you for more information. I don’t even have an automated ‘thanks for the follow,’ because it annoys me to receive them. I’d rather drop a gif or quick thanks on someone’s main feed. My general way of dealing with my direct message inbox is to ignore it, so please don’t be offended if I don’t answer you there. I find it more trouble than it’s worth.
Has this blog helped you? Do you feel more confident in putting yourself out there for having read this post? Do you have questions about platform building on social media? Let me know in the comments section!
Great news! You can recognise your Thing too!
Hi, I'm Emily,