First up, I have not been approached by anyone or paid to write this post. I’m singing the praises of Pinterest solely because it’s an essential and brilliant tool in my writing kit, and I want to show you why, so it can make your writing life easier too!
For those of you unfamiliar with this platform, Pinterest is essentially a search engine, but unlike the majority which allow you to bookmark pages, Pinterest has been designed to be the ultimate place to capture exactly what you want off different sites through images and links. It goes beyond that, too, allowing you to create and share your own ‘pins,’ ‘boards,’ or account.
There are numerous different blogs on how to set up an account, and the basics of using Pinterest, so I’m not going to reinvent the wheel outlining how to do that here. Instead, I’ll give you my tips and tricks for making Pinterest work for you as an author.
Things to note: a ‘board’ is like a folder (you can have multiple boards on your account. I presently have 38). Within your board you can have ‘sections’ or dividers with different titles related to the subject of your board. A ‘pin’ is the item you’re saving, or tucking into that section that you can come back to later. A pin can be a single image with no link, or it can be a title page that, when clicked on, can lead you a whole blog post or website.
I make Pinterest work for me in several ways:
First: it’s a place to promote myself and my writing. I have boards that illustrate me as a writer and person, my blog and other social media platforms, and my books and stories. These are my marketing boards that help me get my brand across. Many of my pins contain links that take you directly to my website or places you can buy my books.
Second: I use it to learn and help others learn my craft. I have ‘Write!’ boards to inspire others to join the writing way of life. From how to develop a character or plot, to images and prompts for inspiration, I’ve saved hundreds (if not thousands) of excellent tools to help you on your journey as a writer.
Third: I use it to learn and help others learn the business side of being an independent writer. Titled ‘Biz,’ you can find everything here from how to build a website or blog, to different forms of publishing and marketing.
Fourth: it’s a tool for developing and illustrating my stories as storyboards. Each of my stories gets a board, and each board is sectioned depending on what I want to store or show. Common headings here are: characters, setting, and research. I also have character banks (with thousands of entries to help you put a face to your characters), and a ‘research for stories’ board in which I tuck bits and pieces I might need in the future, and could help you out should you need to know about anything from survival skills to period costume, science to crime and combat, and heaps more.
The internet is truly your oyster when it comes to Pinterest, and you tailor your boards to suit you. You can even have public boards (seen by everyone), or private boards (seen only by you), so if you want to save things that aren’t relevant to your writing life, but happen to like sewing or cooking and want to save pins on those topics, you can save them just for you.
Like other social media platforms, you can follow other accounts, or follow a selected one or more of their boards. Likewise, you gain followers – people who see what you’re pinning, and can pin those things too. The key to gaining followers is to pin, pin, pin. Several pins in short bursts throughout the day seems to be the most effective strategy. I’ll pin anywhere from 10 to 50 pins in a day depending on what else I’ve got going on. You can also create your own pins, but everywhere I’ve looked advises to start by pinning from what’s already out there (when you pin someone else’s pin or follow their board or account, they’re notified of that and might pin from you or follow you back!).
Hi, I'm Emily,