First up, if you haven’t already checked out Part One of this series, Why Pinterest is a MUST HAVE for Writers, click here to catch up, or pop on to post three here!
I make no secret of my love for Pinterest, and before I say anything more, I need to be clear that I have not been approached by anyone from Pinterest, and I’m not being paid for writing about it; I’m doing my bit to help other writers (or creatives), it’s as simple as that.
First of all, if you’re serious about using Pinterest for your writing (or any!) business, choose a business account. I urge you to do this for a simple reason: data. Through Pinterest Analytics, you’re able to see how your boards are tracking, how many impressions, saves, and engagements your pins and boards have made, and so much more. That won’t seem like a big deal to begin with, but I tell you, it’s one of my go-to places at least twice a week.
Now that’s out of the way, one of the first tasks on setting up your Pinterest account is creating your profile. You only get 160 characters here, so keep it to the point – who you are, what you do, what people will find in your boards. It’s tricky to inject personality here, but possible if you’re clever. You’ll also need a profile name and pic. My big tip here is be consistent across all platforms – if you’re @MaryLamb on Twitter, be Mary Lamb across Instagram, Facebook, Pinterest – or whichever, just try your darndest to be consistent (start from scratch with new accounts if you have to). Same goes for your photo. When you use the same author pic across all platforms because it makes you instantly recognisable – don’t make your potential customers or followers guess if it’s you or not, IT SHOULD BE OBVIOUS (you'll note on my accounts below that one doesn't fit as it should because I converted from a personal to business account instead of starting from scratch).
See examples from my accounts here:
The next step is to start building boards – what Pinterest is all about. My tip here is to start thinking of how you’re going to organise your boards from day one. Here’s how I did it: my main areas of pinning fall into four categories - about me/blog/links, business building stuff, my books and stories, and writing tools. I’ve tried to identify these clearly through title choice and cover pictures. Pinterest likes to alphabetise things by default, so my ‘About’ boards all start with A words (how to find me first), business boards are ‘Biz: category’, books and stories are ‘Read: title,’ and writing tools are Write: category.’ You’ll notice I use my branding wherever possible, my website and profile pic are on cover photos (click board examples below to explore further. That’s to be as consistent and visible as possible. My aim: I want to lead potential readers to my website and my stories wherever possible.
Final tip for today: when you create a board or a pin, you’re invited to give it a description. THESE ARE IMPORTANT, so please make sure you write one, but first, I urge you to research hashtags and find ones that relate to your work – a great place to start for writers is #amwriting #amreading #amediting and so on. I aim for fifty-fifty character allowance between a concise description and plenty of hashtags – hashtags are super useful in leading people to the kinds of boards they’re after – you want that to be your board!
Next Quick Tip you’ll find out how to showcase your brand and personality to your advantage through Pinterest. See you then!
Hi, I'm Emily,